We're building the future
of sales coaching
Founded by sellers, for sellers. Our mission is to make every sales professional feel like they have an unfair advantage.
Our story
Closer started in 2022 when our founders, Alex and Sarah, realized that sales coaching hadn't evolved in decades. Top performers had mentors. Everyone else was on their own.
Alex had spent 12 years in sales, eventually leading a 200-person team at Salesforce. He watched talented reps struggle not because they lacked potential, but because they lacked real-time guidance. Sarah, an AI researcher from Stanford, saw an opportunity to use voice AI to solve this.
They asked: What if every rep could have a world-class coach in their ear, on every call, providing guidance the moment they need it?
Two years later, Closer coaches over 10,000 sales professionals, influencing $2.4B in revenue. We're just getting started.
What we believe
The principles that guide every decision we make
Human-first
We believe technology should amplify human connection, not replace it.
Performance obsessed
Every feature must measurably improve win rates. No vanity metrics.
Built with sellers
Our team includes former sales leaders who lived the problems we solve.
Trustworthy
Your data is yours. SOC 2 certified with enterprise-grade security.
Meet the team
Sellers and builders who understand your world
Alex Rivera
Co-Founder & CEO
Former VP Sales at Salesforce. Spent 12 years carrying a quota before building Closer.
Dr. Sarah Chen
Co-Founder & CTO
AI researcher from Stanford. Built voice AI systems for enterprise before Closer.
Marcus Johnson
Head of Product
Former sales rep turned product leader. Built coaching tools at HubSpot for 6 years.
Amanda Lee
Head of Customer Success
20+ years in sales enablement. Trained thousands of reps at Fortune 500 companies.
Join our mission
We're hiring talented people who want to transform how sales works. See open roles.